Sales and Marketing Data Analysis Solutions

Intelligence can be embedded into Sales and Marketing automation systems to improve the effectiveness of your marketing campaigns and the utilization of your sales force.

The results of a traditional sales analytics approach will provide scores for:

• Customer churn likelihood
• Customer lifetime value
• Customer segment
• Campaign response

These scores then need to be manually incorporated by the sales and marketing department into their decision making.

InforSense goes beyond simple predictions about customers, by building marketing data analysis applications that are embedded into Customer Relationship Management (CRM) systems so that marketing and sales managers can:

• Plan direct marketing, cross-selling and up-selling campaigns
• Select customers who are likely to respond to a campaign
• Find the optimal channel or combination of channels for a specific target group
• Evaluate the effectiveness of a campaign by reporting the ROI for different campaigns
• Combine and evaluate addressable and aware campaigns with non-addressable and non-aware campaigns
• Deliver real-time advertisement placement for web-marketing campaigns